BodyXcore

Deal

Portable exercise equipment

Season 22 · Ep 1 Sports & OutdoorsAired 9 January 2025

BodyXcore is a portable exercise equipment that got its big break on Dragons’ Den in Season 22, and convinced Peter Jones and Touker Suleyman and Joe Wicks to invest.

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From the show

The Dragons’ Den pitch

£105K
Asked for: 37.5%
Offered equity: £280K
Sought valuation: £105K
Deal amount: 37.5%
Deal equity: £280K
Deal valuation

Founder Joseph Keegan stepped onto the carpet in Season 22, Episode 1 in the episode that aired 9 January 2025. BodyXcore, the portable exercise equipment, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

The ask was £105,000 for 37.5% of the company, an implied valuation of £280K.

Peter Jones, Touker Suleyman and Joe Wicks teamed up at £105,000 for 37.5% equity. The deal valued the company at £280K.

Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Peter Jones Touker SuleymanJoe Wicks

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Frequently asked questions

Where can I buy BodyXcore?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did BodyXcore get a deal on Dragons’ Den?

Yes. BodyXcore closed a deal for £105,000 in exchange for 37.5% equity, with Peter Jones and Touker Suleyman and Joe Wicks.

Which dragon invested in BodyXcore?

Peter Jones and Touker Suleyman and Joe Wicks invested in BodyXcore (£105,000 total as aired).

What season of Dragons’ Den was BodyXcore on?

BodyXcore appeared in Season 22, Episode 1, which aired 9 January 2025.

How much was BodyXcore asking for on Dragons’ Den?

The founders asked for £105,000 for 37.5% of the company, a £280K valuation.

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