Buddies
DealElectric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount.
Buddies is a electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount that got its big break on Dragons’ Den in Season 16, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 44%
- Offered equity
- £136K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Sian Ellingworth stepped onto the carpet in Season 16, Episode 14 in the episode that aired 27 January 2019. Buddies, the electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £60,000 for 44% of the company, an implied valuation of £136K.
A deal was struck.
Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Buddies?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Buddies get a deal on Dragons’ Den?
Yes. Buddies closed a deal.
What season of Dragons’ Den was Buddies on?
Buddies appeared in Season 16, Episode 14, which aired 27 January 2019.
How much was Buddies asking for on Dragons’ Den?
The founders asked for £60,000 for 44% of the company, a £136K valuation.
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