Ella Banks Ltd
DealNaturally formulated bathtime products for children
Ella Banks Ltd, the naturally formulated bathtime products for children, landed on the national radar after pitching the dragons in Season 13, and convinced Deborah Meaden to invest.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 40%
- Offered equity
- £150K
- Sought valuation
- £60K
- Deal amount
- 40%
- Deal equity
- £150K
- Deal valuation
Amy Wordsworth faced the dragons in Season 13, Episode 6 in the episode that aired 16 August 2015. Ella Banks Ltd, the naturally formulated bathtime products for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £60,000 in exchange for 40% equity, putting a £150K valuation on the business.
Deborah Meaden made the deal at £60,000 for 40% equity. The deal valued the company at £150K.
Across Season 13, 24 of 69 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Ella Banks Ltd?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Ella Banks Ltd get a deal on Dragons’ Den?
Yes. Ella Banks Ltd closed a deal for £60,000 in exchange for 40% equity, with Deborah Meaden.
Which dragon invested in Ella Banks Ltd?
Deborah Meaden invested in Ella Banks Ltd (£60,000 total as aired).
What season of Dragons’ Den was Ella Banks Ltd on?
Ella Banks Ltd appeared in Season 13, Episode 6, which aired 16 August 2015.
How much was Ella Banks Ltd asking for on Dragons’ Den?
The founders asked for £60,000 for 40% of the company, a £150K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
