Choppity

Deal

AI video editing software

Season 22 · Ep 2 Tech & SoftwareAired 16 January 2025

Choppity is a ai video editing software that got its big break on Dragons’ Den in Season 22, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 15%
Offered equity: £667K
Sought valuation: £100K
Deal amount: 15%
Deal equity: £667K
Deal valuation

Founder Aaron Morris and Zara Paul stepped onto the carpet in Season 22, Episode 2 in the episode that aired 16 January 2025. Choppity, the ai video editing software, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

The ask was £100,000 for 15% of the company, an implied valuation of £667K.

Peter Jones made the deal at £100,000 for 15% equity. The deal valued the company at £667K.

Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

Peter Jones

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Frequently asked questions

Where can I buy Choppity?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Choppity get a deal on Dragons’ Den?

Yes. Choppity closed a deal for £100,000 in exchange for 15% equity, with Peter Jones.

Which dragon invested in Choppity?

Peter Jones invested in Choppity (£100,000 total as aired).

What season of Dragons’ Den was Choppity on?

Choppity appeared in Season 22, Episode 2, which aired 16 January 2025.

How much was Choppity asking for on Dragons’ Den?

The founders asked for £100,000 for 15% of the company, a £667K valuation.

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