Creative Nature

Deal

High-protein snack bars, superfoods, and organic baking mixes

Season 15 · Ep 1 Food & DrinkAired 20 August 2017

Creative Nature is a high-protein snack bars, superfoods, and organic baking mixes that got its big break on Dragons’ Den in Season 15, and walked out with a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Creative Nature listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£75K
Asked for: 25%
Offered equity: £300K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Julianne Ponan stepped onto the carpet in Season 15, Episode 1 in the episode that aired 20 August 2017. Creative Nature, the high-protein snack bars, superfoods, and organic baking mixes, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 25% of the company, an implied valuation of £300K.

A deal was struck.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

Sold on Creative Nature?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Creative Nature?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Creative Nature get a deal on Dragons’ Den?

Yes. Creative Nature closed a deal.

What season of Dragons’ Den was Creative Nature on?

Creative Nature appeared in Season 15, Episode 1, which aired 20 August 2017.

How much was Creative Nature asking for on Dragons’ Den?

The founders asked for £75,000 for 25% of the company, a £300K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.