D 4 M Ltd

Deal

Events management company

Season 6 · Ep 1 Business ServicesAired 21 July 2008

D 4 M Ltd is a events management company that got its big break on Dragons’ Den in Season 6, and convinced Duncan Bannatyne and JamesCaan to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 40%
Offered equity: £188K
Sought valuation: £75K
Deal amount: 40%
Deal equity: £188K
Deal valuation

Founder Julia Charles and Amy Goldthorpe stepped onto the carpet in Season 6, Episode 1 in the episode that aired 21 July 2008. D 4 M Ltd, the events management company, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 40% of the company, an implied valuation of £188K.

Duncan Bannatyne and JamesCaan teamed up at £75,000 for 40% equity. The deal valued the company at £188K.

Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

Duncan Bannatyne£38KJamesCaan£38K

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Frequently asked questions

Where can I buy D 4 M Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did D 4 M Ltd get a deal on Dragons’ Den?

Yes. D 4 M Ltd closed a deal for £75,000 in exchange for 40% equity, with Duncan Bannatyne and JamesCaan.

Which dragon invested in D 4 M Ltd?

Duncan Bannatyne and JamesCaan invested in D 4 M Ltd (£75,000 total as aired).

What season of Dragons’ Den was D 4 M Ltd on?

D 4 M Ltd appeared in Season 6, Episode 1, which aired 21 July 2008.

How much was D 4 M Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 40% of the company, a £188K valuation.

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