Buggy Boot

Buggy Boot

Deal

Storage solution for pushchairs

Buggy Boot is a storage solution for pushchairs that got its big break on Dragons’ Den in Season 6, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for
30%
Offered equity
£267K
Sought valuation
£80K
Deal amount
30%
Deal equity
£267K
Deal valuation

Founder Charlotte Evans and Caroyln Jarvis stepped onto the carpet in Season 6, Episode 4 in the episode that aired 11 August 2008. Buggy Boot, the storage solution for pushchairs, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 30% of the company, an implied valuation of £267K.

Deborah Meaden made the deal at £80,000 for 30% equity. The deal valued the company at £267K.

Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Buggy Boot?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Buggy Boot get a deal on Dragons’ Den?

Yes. Buggy Boot closed a deal for £80,000 in exchange for 30% equity, with Deborah Meaden.

Which dragon invested in Buggy Boot?

Deborah Meaden invested in Buggy Boot (£80,000 total as aired).

What season of Dragons’ Den was Buggy Boot on?

Buggy Boot appeared in Season 6, Episode 4, which aired 11 August 2008.

How much was Buggy Boot asking for on Dragons’ Den?

The founders asked for £80,000 for 30% of the company, a £267K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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