Driven Media

Deal

Advertising business enabling businesses to advertise on trucks and lorries

Season 15 · Ep 13 Business ServicesAired 11 February 2018

Driven Media, the advertising business enabling businesses to advertise on trucks and lorries, landed on the national radar after pitching the dragons in Season 15, and convinced JennyCampbell to invest.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 20%
Offered equity: £150K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Edward Hollands faced the dragons in Season 15, Episode 13 in the episode that aired 11 February 2018. Driven Media, the advertising business enabling businesses to advertise on trucks and lorries, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

They came in asking £30,000 in exchange for 20% equity, putting a £150K valuation on the business.

JennyCampbell made the deal.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

JennyCampbell£30K

Is Driven Media still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Driven Media?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Driven Media get a deal on Dragons’ Den?

Yes. Driven Media closed a deal, with JennyCampbell.

Which dragon invested in Driven Media?

JennyCampbell invested in Driven Media.

What season of Dragons’ Den was Driven Media on?

Driven Media appeared in Season 15, Episode 13, which aired 11 February 2018.

How much was Driven Media asking for on Dragons’ Den?

The founders asked for £30,000 for 20% of the company, a £150K valuation.

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