Physicool Ltd

Deal

A bandage that reduces the temperature gently via evaporation

Season 7 · Ep 7 Health & WellnessAired 26 August 2009

Physicool Ltd is a a bandage that reduces the temperature gently via evaporation that got its big break on Dragons’ Den in Season 7, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 30%
Offered equity: £333K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Kay Russell stepped onto the carpet in Season 7, Episode 7 in the episode that aired 26 August 2009. Physicool Ltd, the a bandage that reduces the temperature gently via evaporation, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 30% of the company, an implied valuation of £333K.

A deal was struck.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Physicool Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Physicool Ltd get a deal on Dragons’ Den?

Yes. Physicool Ltd closed a deal.

What season of Dragons’ Den was Physicool Ltd on?

Physicool Ltd appeared in Season 7, Episode 7, which aired 26 August 2009.

How much was Physicool Ltd asking for on Dragons’ Den?

The founders asked for £100,000 for 30% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.