Frame Again

No Deal

Picture framing website for smart phones

Season 12 · Ep 1 Tech & SoftwareAired 20 July 2014

Frame Again is a picture framing website for smart phones that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 100%
Offered equity: £60K
Sought valuation

Founder Jake Hayman and Joe Kenyon stepped onto the carpet in Season 12, Episode 1 in the episode that aired 20 July 2014. Frame Again, the picture framing website for smart phones, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 100% of the company, an implied valuation of £60K.

No deal. Every dragon declined, and Frame Again walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Frame Again?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Frame Again get a deal on Dragons’ Den?

No. Frame Again pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Frame Again on?

Frame Again appeared in Season 12, Episode 1, which aired 20 July 2014.

How much was Frame Again asking for on Dragons’ Den?

The founders asked for £60,000 for 100% of the company, a £60K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.