Frame Again

No Deal

Picture framing website for smart phones

Season 12 · Ep 1 Tech & SoftwareAired 20 July 2014

Frame Again is a picture framing website for smart phones that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Jake Hayman and Joe Kenyon stepped onto the carpet in Season 12, Episode 1 in the episode that aired 20 July 2014. Frame Again, the picture framing website for smart phones, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Frame Again walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Frame Again?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Frame Again get a deal on Dragons’ Den?

No. Frame Again pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Frame Again on?

Frame Again appeared in Season 12, Episode 1, which aired 20 July 2014.

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