Get Fussy

Deal

Refillable deodrant

Season 19 · Ep 8 Fashion & BeautyAired 24 February 2022

Get Fussy is a refillable deodrant that got its big break on Dragons’ Den in Season 19, and convinced Peter Jones and Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 5%
Offered equity: £1M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Edward Fisher and Matthew Kennedy stepped onto the carpet in Season 19, Episode 8 in the episode that aired 24 February 2022. Get Fussy, the refillable deodrant, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

The ask was £50,000 for 5% of the company, an implied valuation of £1M.

Peter Jones and Deborah Meaden teamed up.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Peter Jones£25K Deborah Meaden£25K

Is Get Fussy still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Get Fussy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Get Fussy get a deal on Dragons’ Den?

Yes. Get Fussy closed a deal, with Peter Jones and Deborah Meaden.

Which dragon invested in Get Fussy?

Peter Jones and Deborah Meaden invested in Get Fussy.

What season of Dragons’ Den was Get Fussy on?

Get Fussy appeared in Season 19, Episode 8, which aired 24 February 2022.

How much was Get Fussy asking for on Dragons’ Den?

The founders asked for £50,000 for 5% of the company, a £1M valuation.

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