Graceful Graves

No Deal

Grave and cemetery maintenance service

Season 22 · Ep 12 Business ServicesAired 16 October 2025

Graceful Graves, the grave and cemetery maintenance service, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 10%
Offered equity: £700K
Sought valuation

Jay McGregor faced the dragons in Season 22, Episode 12 in the episode that aired 16 October 2025. Graceful Graves, the grave and cemetery maintenance service, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

They came in asking £70,000 in exchange for 10% equity, putting a £700K valuation on the business.

Graceful Graves couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 22, 32 of 55 pitches ended in a handshake. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Graceful Graves?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Graceful Graves get a deal on Dragons’ Den?

No. Graceful Graves pitched the dragons but left Season 22 without a deal.

What season of Dragons’ Den was Graceful Graves on?

Graceful Graves appeared in Season 22, Episode 12, which aired 16 October 2025.

How much was Graceful Graves asking for on Dragons’ Den?

The founders asked for £70,000 for 10% of the company, a £700K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.