House Of Elrick

Deal

Scottish heritage gin

Season 15 · Ep 14 Liquor & AlcoholAired 18 February 2018

House Of Elrick is a scottish heritage gin that got its big break on Dragons’ Den in Season 15, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Stuart Ingram stepped onto the carpet in Season 15, Episode 14 in the episode that aired 18 February 2018. House Of Elrick, the scottish heritage gin, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 10% of the company, an implied valuation of £800K.

A deal was struck.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy House Of Elrick?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did House Of Elrick get a deal on Dragons’ Den?

Yes. House Of Elrick closed a deal.

What season of Dragons’ Den was House Of Elrick on?

House Of Elrick appeared in Season 15, Episode 14, which aired 18 February 2018.

How much was House Of Elrick asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.