House Of Elrick

Deal

Scottish heritage gin

Season 15 · Ep 14 Liquor & AlcoholAired 18 February 2018

House Of Elrick is a scottish heritage gin that got its big break on Dragons’ Den in Season 15, and walked out with a deal.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current House Of Elrick listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Stuart Ingram stepped onto the carpet in Season 15, Episode 14 in the episode that aired 18 February 2018. House Of Elrick, the scottish heritage gin, pitched in the Liquor & Alcohol category, one of 24 liquor & alcohol businesses to brave the Den across all 22 seasons.

The ask was £80,000 for 10% of the company, an implied valuation of £800K.

A deal was struck.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 38% of pitches have landed a dragon across the show's history.

Is House Of Elrick still in business?

Read our 2026 update on where the company is now.

Sold on House Of Elrick?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy House Of Elrick?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did House Of Elrick get a deal on Dragons’ Den?

Yes. House Of Elrick closed a deal.

What season of Dragons’ Den was House Of Elrick on?

House Of Elrick appeared in Season 15, Episode 14, which aired 18 February 2018.

How much was House Of Elrick asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.