Product Update

Is House Of Elrick Still in Business? (2026 Update)

Is House Of Elrick from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy House Of Elrick today.

Dragons' Den IndexUpdated 18 May 20266 min read

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House of Elrick is one of the more unusual stories in the Dragons' Den archive, a business that got an offer on air, then walked away from it once the cameras stopped rolling. It is also, happily, one of the survivors. House of Elrick is still in business today.

The Short Answer

Yes, House of Elrick is still trading. The Aberdeenshire gin distillery, based in the historic house of the same name in Newmachar, has continued to make and sell its range of hand-crafted gins, and has built export markets that stretch to Canada, the United States, Croatia and Denmark, along with sales through UK airports.

The brand also picked up a notable piece of publicity along the way, with the late Queen reportedly enjoying House of Elrick's original gin, a detail the distillery has understandably not been shy about sharing.

The Pitch

House of Elrick pitched in series 15, episode 14, in the Liquor and Alcohol category. Founder Stuart Ingram brought his Scottish heritage gin, distilled at his historic Aberdeenshire home, to the Den looking to fund growth for the young distillery.

He asked for 80,000 pounds for 10 percent of the business, a valuation that put House of Elrick at 800,000 pounds on the day, a bold number for a small independent spirits brand still building its distribution.

The Deal That Fell Through

On air, Peter Jones offered the full 80,000 pounds for the 10 percent asked, and Ingram accepted. That is the moment most viewers would remember, a clean deal at the founder's own valuation. What happened next is the more interesting part of the story.

After filming wrapped, Ingram and Jones were unable to reach agreement on the terms, and the gin maker ultimately turned down the investment. Rather than fold without Den backing, House of Elrick pushed ahead on its own, using self-funding and crowd-sourced capital to keep growing.

How the Business Grew Without a Dragon

Walking away from an accepted offer is a risky move to make in public, but it worked out for House of Elrick. Reports in the years after the episode describe sales soaring on the back of the exposure the Den appearance generated, even without Peter Jones's money or connections behind it.

It is a useful reminder that a Dragons' Den appearance can pay off through visibility alone. The show put House of Elrick in front of millions of viewers, and that reach, combined with the founder's willingness to fund growth independently, appears to have done more for the brand than the original 80,000 pounds deal would have.

The Wider Lesson in This Story

Craft distillers walking away from accepted Den offers is not unheard of, but it is still relatively rare, and it usually invites scrutiny from anyone tracking the show's outcomes. The natural assumption is that a founder who turns down agreed funding must be struggling to find money elsewhere or has fallen out badly with the investor. Neither appears to have been the case here.

Instead, House of Elrick's experience looks more like a founder who decided the terms on the table, once he had time to think them through away from the pressure of the Den, were not right for the business, and who had the confidence and the market response to back that decision up. Small independent spirits producers succeed or fail largely on distribution and word of mouth, both of which the show appears to have handed House of Elrick in abundance regardless of whether a cheque ever cleared.

Where Things Stand Now

House of Elrick pitched in series 15 for 80,000 pounds at 10 percent, secured an on-air offer from Peter Jones, and then declined to complete the deal after filming. The distillery has continued to grow independently since, building export markets across several countries and maintaining its base at the historic house in Newmachar.

If you want to buy House of Elrick gin today, it is readily available, both direct from the distillery and through stockists that carry Scottish craft spirits.

Where to buy House Of Elrick

Still selling as of 18 May 2026. Check today's price and availability.

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See the full House Of Elrick deal breakdown and term sheet →