Igloo

Deal

Specialist chilled and frozen transport services

Season 4 · Ep 1 Business ServicesAired 7 February 2007

Igloo, the specialist chilled and frozen transport services, landed on the national radar after pitching the dragons in Season 4, and convinced Duncan Bannatyne and RichardFarleigh to invest.

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From the show

The Dragons’ Den pitch

£160K
Asked for: 8%
Offered equity: £2M
Sought valuation: £160K
Deal amount: 22.5%
Deal equity: £711K
Deal valuation

Anthony Coates- Smith and Alistair Turner faced the dragons in Season 4, Episode 1 in the episode that aired 7 February 2007. Igloo, the specialist chilled and frozen transport services, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

They came in asking £160,000 in exchange for 8% equity, putting a £2M valuation on the business.

Duncan Bannatyne and RichardFarleigh teamed up at £160,000 for 22.5% equity. That priced the company at £711K, a haircut from the £2M the founders walked in asking for, which is how negotiations in the Den usually go.

Across Season 4, 10 of 52 pitches ended in a handshake. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

Duncan Bannatyne£80KRichardFarleigh£80K

Is Igloo still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Igloo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Igloo get a deal on Dragons’ Den?

Yes. Igloo closed a deal for £160,000 in exchange for 22.5% equity, with Duncan Bannatyne and RichardFarleigh.

Which dragon invested in Igloo?

Duncan Bannatyne and RichardFarleigh invested in Igloo (£160,000 total as aired).

What season of Dragons’ Den was Igloo on?

Igloo appeared in Season 4, Episode 1, which aired 7 February 2007.

How much was Igloo asking for on Dragons’ Den?

The founders asked for £160,000 for 8% of the company, a £2M valuation.

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