Inner Me

No Deal

Supplements brand for women

Season 11 · Ep 5 Health & WellnessAired 8 September 2013

Inner Me, the supplements brand for women, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 20%
Offered equity: £500K
Sought valuation

Nikki Cooper faced the dragons in Season 11, Episode 5 in the episode that aired 8 September 2013. Inner Me, the supplements brand for women, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 20% equity, putting a £500K valuation on the business.

Inner Me couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Inner Me?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Inner Me get a deal on Dragons’ Den?

No. Inner Me pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Inner Me on?

Inner Me appeared in Season 11, Episode 5, which aired 8 September 2013.

How much was Inner Me asking for on Dragons’ Den?

The founders asked for £100,000 for 20% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.