IV Cam

Deal

A 3D measuring system using camera technology

Season 1 · Ep 3 Business ServicesAired 18 January 2005

IV Cam, the a 3d measuring system using camera technology, landed on the national radar after pitching the dragons in Season 1, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

John and Phillip Petty faced the dragons in Season 1, Episode 3 in the episode that aired 18 January 2005. IV Cam, the a 3d measuring system using camera technology, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 30% equity, putting a £167K valuation on the business.

A deal was struck.

Across Season 1, 8 of 61 pitches ended in a handshake. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy IV Cam?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did IV Cam get a deal on Dragons’ Den?

Yes. IV Cam closed a deal.

What season of Dragons’ Den was IV Cam on?

IV Cam appeared in Season 1, Episode 3, which aired 18 January 2005.

How much was IV Cam asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

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