
Jog Post Limited
DealDirect marketing company specialising in leaflet distribution
Jog Post Limited is a direct marketing company specialising in leaflet distribution that got its big break on Dragons’ Den in Season 9, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Henry Buckley and JJ Harding stepped onto the carpet in Season 9, Episode 5 in the episode that aired 28 August 2011. Jog Post Limited, the direct marketing company specialising in leaflet distribution, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.
The ask was £50,000 for 20% of the company, an implied valuation of £250K.
A deal was struck.
Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Jog Post Limited?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Jog Post Limited get a deal on Dragons’ Den?
Yes. Jog Post Limited closed a deal.
What season of Dragons’ Den was Jog Post Limited on?
Jog Post Limited appeared in Season 9, Episode 5, which aired 28 August 2011.
How much was Jog Post Limited asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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