Product Update

Is Jog Post Limited Still in Business? (2026 Update)

Is Jog Post Limited from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Jog Post Limited today.

Dragons' Den IndexUpdated 19 April 20266 min read

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JogPost built a leaflet distribution business on a simple pitch: door-to-door and hand-to-hand delivery you can actually track and trust, in a category with a reputation for leaflets dumped straight in the bin. It walked into the Den with strong numbers behind it, and years later it is still operating.

The Short Answer

JogPost is still in business. The company describes itself as the UK's number one leaflet distribution business, runs a team of office staff, field supervisors and distribution staff it calls Joggers, and lists long-standing clients including Pizza Hut, Virgin Active and Transport for London.

Direct marketing has also had to adapt considerably since the original pitch, digital advertising has taken a growing share of marketing budgets industry-wide over the years since, so a physical leaflet distribution company surviving and growing its client roster through that shift is a reasonably strong signal that the service still earns its place in a modern marketing mix rather than being a legacy holdover.

The Pitch

The founders came into Series 9, Episode 5 asking for £50,000 in exchange for 20 percent of the business, pitching direct marketing and leaflet distribution as a service built on accountability, proof of delivery and trained staff, rather than the fly-by-night reputation the leafleting industry often has.

That pitch reportedly went well in the room, with reports of the founders fielding offers from four of the five Dragons on the panel, a strong sign the underlying numbers and delivery model held up under questioning.

Four offers out of five Dragons is a strong outcome by any measure, it usually means the underlying unit economics, cost per leaflet delivered against what clients are willing to pay, held up cleanly under questioning.

The Deal

With four offers on the table, the founders were in a strong negotiating position, though the public record on exactly which Dragon they picked and the final agreed terms is not detailed enough for us to state a specific name and figure with confidence, so we are not going to guess. What matters more for this question is what came after.

Leaflet distribution businesses live or die on trust because clients cannot easily verify delivery themselves, they are paying for something that happens behind closed doors on someone else's street, so a company that keeps national accounts for years is effectively proving its reliability every single campaign.

Why It Held Up

Leaflet distribution is a low-glamour, high-trust category. Clients need to believe the leaflets they are paying for are actually going through doors and into hands, not into a skip around the corner, and a company that can prove that reliably tends to keep clients for years rather than one campaign at a time.

JogPost's continued roster of recognisable national clients, the kind of accounts that do not stick with an unreliable supplier, is a good practical signal that the business has kept delivering on that promise long after the Dragons' Den appearance.

The range of services on offer has also grown since the pitch, JogPost now bundles design, printing and copywriting alongside the physical distribution work, which suggests a company building out a fuller marketing offer for existing clients rather than simply repeating the same single service it pitched with in 2011.

Where Things Stand Now

Here is the recap. JogPost pitched accountable leaflet distribution in Series 9, asked for £50,000 for 20 percent, and reportedly drew interest from four of the five Dragons on the panel.

The company is still trading today, still running door-to-door and hand-to-hand distribution campaigns for major UK brands. If you need leaflets delivered and tracked properly in 2026, this is a business that is still around to call.

For a business owner considering leaflet distribution today, the fact that a company originally vetted on national television back in 2011 is still trading, and still working with recognisable national brands, is about as close to a track record as this kind of local marketing service can offer.

Common Questions

Did JogPost get an offer in the Den? Reports at the time say the founders drew interest from four of the five Dragons on the panel, a strong result, though we could not confirm the specific Dragon and final terms with enough certainty to print a figure alongside the £50,000 for 20 percent ask.

Is JogPost still trading? Yes. The company describes itself as the UK's number one leaflet distribution business and lists ongoing clients including Pizza Hut, Virgin Active and Transport for London.

What does JogPost actually do? Door-to-door, business-to-business and hand-to-hand leaflet distribution, along with design, printing and copywriting support for clients running marketing campaigns.

Where to buy Jog Post Limited

Still selling as of 19 April 2026. Check today's price and availability.

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See the full Jog Post Limited deal breakdown and term sheet →