Liha Beauty

No Deal

African botanical bodycare

Season 22 · Ep 10 Health & WellnessAired 2 October 2025

Liha Beauty is a african botanical bodycare that got its big break on Dragons’ Den in Season 22, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Founder Liha Okunniwa and Abi Oyepitan stepped onto the carpet in Season 22, Episode 10 in the episode that aired 2 October 2025. Liha Beauty, the african botanical bodycare, pitched in the Health & Wellness category, one of 30 health & wellness businesses to brave the Den across all 22 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Liha Beauty walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 57% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Liha Beauty?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Liha Beauty get a deal on Dragons’ Den?

No. Liha Beauty pitched the dragons but left Season 22 without a deal.

What season of Dragons’ Den was Liha Beauty on?

Liha Beauty appeared in Season 22, Episode 10, which aired 2 October 2025.

How much was Liha Beauty asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.