Lostmy Name
DealPersonalised children's books
Lostmy Name is a personalised children's books that got its big break on Dragons’ Den in Season 12, and convinced PiersLinney to invest.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 5%
- Offered equity
- £2M
- Sought valuation
- £100K
- Deal amount
- 5%
- Deal equity
- £2M
- Deal valuation
Founder Asi Sharabi and David Cadji-Newby stepped onto the carpet in Season 12, Episode 2 in the episode that aired 27 July 2014. Lostmy Name, the personalised children's books, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £100,000 for 5% of the company, an implied valuation of £2M.
PiersLinney made the deal at £100,000 for 5% equity. The deal valued the company at £2M.
Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Lostmy Name?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Lostmy Name get a deal on Dragons’ Den?
Yes. Lostmy Name closed a deal for £100,000 in exchange for 5% equity, with PiersLinney.
Which dragon invested in Lostmy Name?
PiersLinney invested in Lostmy Name (£100,000 total as aired).
What season of Dragons’ Den was Lostmy Name on?
Lostmy Name appeared in Season 12, Episode 2, which aired 27 July 2014.
How much was Lostmy Name asking for on Dragons’ Den?
The founders asked for £100,000 for 5% of the company, a £2M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
