Love Keep Create

Deal

Keepsake clothing company

Season 14 · Ep 9 Fashion & BeautyAired 1 January 2017

Love Keep Create, the keepsake clothing company, landed on the national radar after pitching the dragons in Season 14, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Rachel Day and Merry Whitaker faced the dragons in Season 14, Episode 9 in the episode that aired 1 January 2017. Love Keep Create, the keepsake clothing company, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

Deborah Meaden made the deal.

Across Season 14, 21 of 70 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Deborah Meaden£50K

Is Love Keep Create still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Love Keep Create?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Love Keep Create get a deal on Dragons’ Den?

Yes. Love Keep Create closed a deal, with Deborah Meaden.

Which dragon invested in Love Keep Create?

Deborah Meaden invested in Love Keep Create.

What season of Dragons’ Den was Love Keep Create on?

Love Keep Create appeared in Season 14, Episode 9, which aired 1 January 2017.

How much was Love Keep Create asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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