Product Update

Is Love Keep Create Still in Business? (2026 Update)

Is Love Keep Create from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Love Keep Create today.

Dragons' Den IndexUpdated 6 March 20266 min read

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Love Keep Create turns old baby clothes, school uniforms and even a loved one's shirts into memory bears, blankets and keepsakes. It is an emotional business to run, and a surprisingly durable one. If you are asking whether it survived its Den appearance, the answer is yes.

The Short Answer

Love Keep Create is still in business. It runs its own website, takes orders directly from customers, and continues to operate its Devon-based workshop turning treasured fabric into keepsakes.

It is not the kind of product that sells through Amazon, since every piece is made to order from a customer's own clothing, so the company website is the only place to buy from.

The Dragons' Den Pitch

The company pitched in series 14, episode 9, in the Fashion and Beauty category. The founders asked for 50,000 pounds in exchange for 10 percent of the business, a tight equity ask for a company already running with real revenue and a loyal customer base.

The pitch reportedly went about as well as they come. Multiple Dragons made offers on the exact terms asked, a rare outcome that usually only happens when a business has already proven its numbers before it walks in.

The Deal That Got Done

Deborah Meaden closed the deal, putting up the full 50,000 pounds for the 10 percent stake exactly as asked. Deborah has built a reputation for backing well-run consumer businesses with genuine emotional resonance, and a company that turns grief and sentiment into a physical keepsake fits that pattern closely.

For a small, craft-based business, having a Dragon who does not typically push for aggressive scaling or heavy retail expansion was arguably the right kind of investor to land.

What Happened After the Show

Since the Den appearance, Love Keep Create has expanded its range beyond baby clothes keepsakes into memory bears made from the clothing of people who have died, blankets and quilts stitched from school uniforms, military uniforms, pet blankets and wedding dresses, and new products like the Heartfelt Message keepsake and a keepsake lamb.

The company also built out charitable partnerships, including work with organisations supporting bereaved families, which fits naturally with a product built around memory and loss.

The founders have spoken about the emotional weight of the work, turning grief and sentiment into a physical object a family can keep, and that story has become part of the brand's marketing as much as the craftsmanship itself.

Where to Buy It Now

Love Keep Create sells through its own website, lovekeepcreate.co.uk, where customers send in fabric and receive a finished keepsake, typically within six to eight weeks. There is no Amazon listing, which makes sense for a made-to-order service business.

The company also maintains an active social media presence, which is where a lot of its emotional, story-led marketing plays out.

Because every keepsake is made from a customer's own fabric, there is no stock to browse in the usual sense. Instead, buyers place an order, send in the clothing or fabric they want preserved, and the workshop turns it into the finished piece, which keeps the business closer to a bespoke craft studio than a typical retailer, but a workshop that is still very much taking orders.

Common Questions

Does Love Keep Create sell on Amazon? No. Every piece is made to order from a customer's own clothing or fabric, which is not the kind of product that suits a marketplace listing. Orders go through the company's own website.

How long does a keepsake take? The company has said it typically takes six to eight weeks to turn fabric into a finished bear, blanket or other keepsake, and it needs roughly the equivalent of four babygrows for a standard size piece or eight for a large one.

Is Deborah Meaden still involved? Public information does not confirm whether Deborah remains on the company's shareholder register today, though the deal closed cleanly on the terms pitched, with the full 50,000 pounds invested for 10 percent of the business.

The Verdict

Love Keep Create asked for 50,000 pounds for 10 percent in series 14 and got exactly that from Deborah Meaden. Years later, the business is still running its Devon workshop, still taking custom orders, and has broadened well past baby keepsakes into a full range of memory products.

For a niche, emotionally driven service business, that is a solid track record. It is still open, still making keepsakes, and the answer to whether it survived the Den is a clear yes.

Where to buy Love Keep Create

Still selling as of 6 March 2026. Check today's price and availability.

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See the full Love Keep Create deal breakdown and term sheet →