My Tree

No Deal

App tracking carbon-offsets

Season 18 · Ep 13 Tech & SoftwareAired 1 July 2021

Best known from its Dragons’ Den appearance, My Tree is a app tracking carbon-offsets in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 7%
Offered equity: £1M
Sought valuation

Alex Jovy walked into the Den in Season 18, Episode 13 in the episode that aired 1 July 2021. My Tree, the app tracking carbon-offsets, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 7% stake, which valued the company at £1M.

The dragons passed, and My Tree left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

My Tree was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy My Tree?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did My Tree get a deal on Dragons’ Den?

No. My Tree pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was My Tree on?

My Tree appeared in Season 18, Episode 13, which aired 1 July 2021.

How much was My Tree asking for on Dragons’ Den?

The founders asked for £70,000 for 7% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.