NGX
DealGenetically personalised meal shake
NGX, the genetically personalised meal shake, landed on the national radar after pitching the dragons in Season 18, and convinced Peter Jones and Touker Suleyman to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 15%
- Offered equity
- £333K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Jeremy Poland faced the dragons in Season 18, Episode 6 in the episode that aired 6 May 2021. NGX, the genetically personalised meal shake, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
They came in asking £50,000 in exchange for 15% equity, putting a £333K valuation on the business.
Peter Jones and Touker Suleyman teamed up.
Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is NGX still in business?
Read our 2026 update on where the company is now.
Sold on NGX?
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Frequently asked questions
Where can I buy NGX?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did NGX get a deal on Dragons’ Den?
Yes. NGX closed a deal, with Peter Jones and Touker Suleyman.
Which dragon invested in NGX?
Peter Jones and Touker Suleyman invested in NGX.
What season of Dragons’ Den was NGX on?
NGX appeared in Season 18, Episode 6, which aired 6 May 2021.
How much was NGX asking for on Dragons’ Den?
The founders asked for £50,000 for 15% of the company, a £333K valuation.
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