Old Bond

Deal

Spinning, animated advertisement on bicycle wheels

Season 10 · Ep 5 Business ServicesAired 7 October 2012

Old Bond, the spinning, animated advertisement on bicycle wheels, landed on the national radar after pitching the dragons in Season 10, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£90K
Asked for: 40%
Offered equity: £225K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Kiryl Chykeyuk and Art Stavenka faced the dragons in Season 10, Episode 5 in the episode that aired 7 October 2012. Old Bond, the spinning, animated advertisement on bicycle wheels, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

They came in asking £90,000 in exchange for 40% equity, putting a £225K valuation on the business.

A deal was struck.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

Is Old Bond still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Old Bond?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Old Bond get a deal on Dragons’ Den?

Yes. Old Bond closed a deal.

What season of Dragons’ Den was Old Bond on?

Old Bond appeared in Season 10, Episode 5, which aired 7 October 2012.

How much was Old Bond asking for on Dragons’ Den?

The founders asked for £90,000 for 40% of the company, a £225K valuation.

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