Product Update

Is Old Bond Still in Business? (2026 Update)

Is Old Bond from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Old Bond today.

Dragons' Den IndexUpdated 24 April 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Old Bond pitched a spinning, animated advertisement that displayed on bicycle wheels, a striking piece of hardware that never landed a completed Dragons' Den deal. That is not where the story ends, though. Under new names, the underlying technology is still in business today, and it has gone on to raise real money from serious investors.

The Short Answer

Old Bond as a company name is not what you will find today, but the technology and the team behind it are still active. The business rebranded, first to Kino-mo and later to HYPERVSN, and continues operating under a further rebrand.

So while the original pitch and company name are gone, this is one of the more genuine long-term survival stories to come out of the Den, just not under the name it pitched with.

The Pitch

Old Bond appeared in Series 10, Episode 5, pitching in the Business Services category. The founders had built a device that projected a spinning, animated advertisement using persistence-of-vision technology mounted on a bicycle wheel, effectively turning a moving bike into a mobile video billboard.

They asked for £90,000 in exchange for 40 percent of the company. It was a technically ambitious pitch, built by founders who had developed the underlying concept while studying for PhDs at Oxford and University College London.

The demo itself was the kind of visual moment the Den does well: a spinning bicycle wheel that appeared to display a full-colour animated image as it moved, an effect created by carefully timed LEDs exploiting how the human eye perceives fast motion. It was a genuinely novel piece of engineering wrapped in what looked, on the surface, like a simple advertising gimmick.

What the Dragons Offered

An offer was made on the night, but it did not survive past the studio. The founders ultimately turned the investment down after weighing up the terms and the long-term direction they wanted to take the business.

Turning down a deal on air is a real risk. It can just as easily be the end of the story as the beginning of a better one, and for years it was not clear which way this one would go.

What Happened After the Den

The founders kept building. The bicycle wheel display evolved into a broader hologram and floating-image display technology, and the company rebranded first as Kino-mo, then as HYPERVSN once the product line matured.

HYPERVSN went on to raise a $750,000 seed round in 2015 and later closed a Series A round that included investment from the American entrepreneur Mark Cuban. The company commercially launched HYPERVSN Wall at CES 2018, generating large-scale holographic visuals for retail and events, a long way from a spinning display bolted to a bicycle wheel.

Why This One Reads as a Vindication

Founders who develop a hardware concept while doing PhDs at Oxford and University College London are not typical Dragons' Den pitchers, and the underlying persistence-of-vision technology behind the original bicycle wheel display was always more sophisticated than the novelty framing of a spinning bike advert might suggest.

Turning down UK television investors and later landing backing from Mark Cuban is about as clear a signal as this kind of story gets that the original valuation disagreement, or whatever else soured the deal, was not a reflection of the underlying technology's worth. The bicycle wheel pitch turned out to be an early, low-cost prototype of a display technology that eventually found a much bigger commercial home in retail and events.

Where Things Stand Now

Old Bond pitched in Series 10 asking for £90,000 for 40 percent, received an offer, and then turned it down after the show. That decision looked risky at the time.

The company is still active today under a further rebrand, having built a genuine holographic display business with backing from investors well beyond the Den, Mark Cuban included. It is proof that a declined deal on this show is sometimes the start of a much bigger story rather than the end of one.

If you search for Old Bond by that original name today, you will not find much, since the brand identity has changed twice since the pitch. Look for the current name instead, and you will find an active technology company building on the same core idea that first appeared spinning on a bicycle wheel in the Den, which is a genuinely rare and satisfying outcome for a pitch that walked away without a deal.

Where to buy Old Bond

Still selling as of 24 April 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Old Bond deal breakdown and term sheet →