Piddle Patch
DealSoil-free real grass dog toilet
Best known from its Dragons’ Den appearance, Piddle Patch is a soil-free real grass dog toilet in Season 19, and convinced StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 30%
- Offered equity
- £167K
- Sought valuation
- £50K
- Deal amount
- 30%
- Deal equity
- £167K
- Deal valuation
Rebecca Sloan walked into the Den in Season 19, Episode 2 in the episode that aired 13 January 2022. Piddle Patch, the soil-free real grass dog toilet, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
On the carpet, the number was £50,000 for a 30% stake, which valued the company at £167K.
StevenBartlett made the deal at £50,000 for 30% equity. The deal valued the company at £167K.
Piddle Patch was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Piddle Patch?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Piddle Patch get a deal on Dragons’ Den?
Yes. Piddle Patch closed a deal for £50,000 in exchange for 30% equity, with StevenBartlett.
Which dragon invested in Piddle Patch?
StevenBartlett invested in Piddle Patch (£50,000 total as aired).
What season of Dragons’ Den was Piddle Patch on?
Piddle Patch appeared in Season 19, Episode 2, which aired 13 January 2022.
How much was Piddle Patch asking for on Dragons’ Den?
The founders asked for £50,000 for 30% of the company, a £167K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
