Product Update

Is Piddle Patch Still in Business? (2026 Update)

Is Piddle Patch from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Piddle Patch today.

Dragons' Den IndexUpdated 14 March 20266 min read

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Piddle Patch split the panel right down the middle, with one Dragon dismissing it outright and others fighting to invest, before founder Rebecca Sloan picked the offer from the newest face on the panel at the time. If you are here to find out whether the real grass dog toilet made it past its divisive television debut, the short answer is yes.

The Short Answer

Piddle Patch is still in business. The brand continues to sell its soil-free, real grass dog toilets both as one-off purchases and on a recurring subscription through its own website, with the grass harvested fresh in the UK and delivered direct to customers' doors.

There is no Amazon listing for the product, which is sensible given the format. Fresh, perishable grass patches need to be grown, harvested and shipped on a schedule tied to the delivery date, a model that works far better as a direct subscription than as a marketplace listing sitting in a warehouse.

The Dragons' Den Pitch

Founder Rebecca Sloan pitched an eco-friendly, real grass alternative to puppy training pads, made from grass grown without chemicals or pesticides in a soil-free medium, and delivered direct to the customer's door on a one-off or subscription basis. The idea is aimed at dog owners without easy access to outdoor grass, particularly those in flats, and at new puppy owners in the middle of house-training.

The founders asked for 50,000 pounds in exchange for 30 percent of the business, valuing the company at just over 166,000 pounds. The pitch proved genuinely divisive: Peter Jones dismissed it as aimed at people with more money than sense, while Deborah Meaden called it genius and several Dragons made offers. The pitch appeared in series 19, episode 2, one of the more talked-about episodes of that run thanks to the sharp split in opinion it produced among the panel.

The Deal That Got Done

Steven Bartlett made the investment, putting up the full 50,000 pounds for the 30 percent stake on offer, beating out competing interest from other Dragons on the panel. Bartlett said plainly that he understood the appeal and would use the product himself, a personal endorsement that likely helped seal the choice for the founder.

Landing Bartlett specifically was a good fit for a modern, subscription-based consumer brand. His background in building and scaling digital-first companies lines up well with a business whose growth depends on recurring revenue and a strong online presence rather than traditional retail distribution.

A divisive pitch on air is not necessarily a warning sign for the business itself. Peter Jones's objection was about the size of the target market, not the quality of the product, and a niche product can build a perfectly healthy, if smaller, business around exactly the customers he thought were too small a group to matter.

Why Staying Open Matters Here

A niche, subscription-based pet product aimed specifically at flat-dwellers and puppy owners lives or dies on retention. The one-off novelty purchase is easy to win after a television appearance, the harder trick is getting enough customers to keep the grass deliveries coming month after month once the initial curiosity fades.

Piddle Patch has kept both its one-off and subscription options running years past the original divisive pitch, with the subscription model still front and centre of how the brand sells itself. Peter Jones's on-air scepticism has clearly not proven fatal to the business, and the product has found its niche audience regardless.

Where Things Stand Now

To recap: Piddle Patch pitched a soil-free, real grass dog toilet, asked for 50,000 pounds for 30 percent, and closed that deal with Steven Bartlett after fielding interest from most of the panel.

Today the company is still selling, still offering both one-off and subscription grass deliveries direct through its own website, with no Amazon presence given the perishable, made-to-order nature of the product.

If you were wondering whether the Dragon who was out on this pitch turned out to be right, the evidence says no. The business Bartlett backed is still running.

Common Questions

Is Piddle Patch still in business after Dragons' Den? Yes, the company still sells real grass dog toilets on both a one-off and subscription basis through its own website.

Can you buy Piddle Patch on Amazon? No, the perishable, made-to-order grass patches are sold direct through the brand's own site.

Who invested in Piddle Patch on Dragons' Den? Steven Bartlett, who put up the full 50,000 pounds asked for in exchange for a 30 percent stake, after several other Dragons also expressed interest.

Where to buy Piddle Patch

Still selling as of 14 March 2026. Check today's price and availability.

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See the full Piddle Patch deal breakdown and term sheet →