Poppy's Picnic
DealRaw, natural dog food brand
Poppy's Picnic is a raw, natural dog food brand that got its big break on Dragons’ Den in Season 15, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 15%
- Offered equity
- £400K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Dylan Watkins and Louise Mackintosh stepped onto the carpet in Season 15, Episode 11 in the episode that aired 28 January 2018. Poppy's Picnic, the raw, natural dog food brand, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
The ask was £60,000 for 15% of the company, an implied valuation of £400K.
A deal was struck.
Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Poppy's Picnic?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Poppy's Picnic get a deal on Dragons’ Den?
Yes. Poppy's Picnic closed a deal.
What season of Dragons’ Den was Poppy's Picnic on?
Poppy's Picnic appeared in Season 15, Episode 11, which aired 28 January 2018.
How much was Poppy's Picnic asking for on Dragons’ Den?
The founders asked for £60,000 for 15% of the company, a £400K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
