Raskelf Memory Foam

Deal

A zip-up memory foam mattress and duvet combo

Season 9 · Ep 2 Home & LifestyleAired 7 August 2011

Raskelf Memory Foam is a a zip-up memory foam mattress and duvet combo that got its big break on Dragons’ Den in Season 9, and convinced HilaryDevey to invest.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Raskelf Memory Foam listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£80K
Asked for: 26%
Offered equity: £308K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Liz and Alan Colleran stepped onto the carpet in Season 9, Episode 2 in the episode that aired 7 August 2011. Raskelf Memory Foam, the a zip-up memory foam mattress and duvet combo, pitched in the Home & Lifestyle category, one of 36 home & lifestyle businesses to brave the Den across all 22 seasons.

The ask was £80,000 for 26% of the company, an implied valuation of £308K.

HilaryDevey made the deal.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 89% of pitches have landed a dragon across the show's history.

HilaryDevey£80K

Is Raskelf Memory Foam still in business?

Read our 2026 update on where the company is now.

Sold on Raskelf Memory Foam?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Raskelf Memory Foam?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Raskelf Memory Foam get a deal on Dragons’ Den?

Yes. Raskelf Memory Foam closed a deal, with HilaryDevey.

Which dragon invested in Raskelf Memory Foam?

HilaryDevey invested in Raskelf Memory Foam.

What season of Dragons’ Den was Raskelf Memory Foam on?

Raskelf Memory Foam appeared in Season 9, Episode 2, which aired 7 August 2011.

How much was Raskelf Memory Foam asking for on Dragons’ Den?

The founders asked for £80,000 for 26% of the company, a £308K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.