Safe T First

Deal

Emergency light

Season 4 · Ep 5 Sports & OutdoorsAired 7 March 2007

Best known from its Dragons’ Den appearance, Safe T First is a emergency light in Season 4, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£95K
Asked for: 30%
Offered equity: £317K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Chris Haines walked into the Den in Season 4, Episode 5 in the episode that aired 7 March 2007. Safe T First, the emergency light, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

On the carpet, the number was £95,000 for a 30% stake, which valued the company at £317K.

A deal was struck.

Safe T First was one of 52 businesses to pitch in Season 4, where 10 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Is Safe T First still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Safe T First?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Safe T First get a deal on Dragons’ Den?

Yes. Safe T First closed a deal.

What season of Dragons’ Den was Safe T First on?

Safe T First appeared in Season 4, Episode 5, which aired 7 March 2007.

How much was Safe T First asking for on Dragons’ Den?

The founders asked for £95,000 for 30% of the company, a £317K valuation.

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