Product Update

Is Safe T First Still in Business? (2026 Update)

Is Safe T First from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Safe T First today.

Dragons' Den IndexUpdated 4 April 20266 min read

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Safe T First pitched an emergency light in series 4 of Dragons' Den, asking for 95,000 pounds for 30 percent of the business. This is one of the cleaner survival stories in this batch. The product is still on sale today under a dedicated website, running the same core idea it launched with.

The short answer

Yes, Safe T First is still in business. The product, now sold as the Safe T Light, has its own active website and shop page, and continues to be marketed as a plug-in emergency light and torch nearly two decades after the original pitch.

The pitch

Safe T First appeared in series 4, episode 5, in the Sports and Outdoors category, though the product itself is really a home safety item rather than anything sporting. Inventor Chris Haines built the device after his mother nearly had a serious fall during a power cut in 2003. He asked the Dragons for 95,000 pounds for a 30 percent stake in the business.

The product plugs into a standard 13 amp socket and doubles as an automatic night light and a rechargeable torch. If the power goes out and the ambient light drops below a set level, it switches on by itself and can run for around 20 hours, or be pulled from the wall and carried as a torch.

The deal

Haines secured 95,000 pounds in investment, matching his original ask almost exactly, which is a strong outcome relative to how often Dragons' Den deals get renegotiated down in equity or amount before they close. A close match between the ask and the reported investment is generally a good early signal that the deal was taken seriously by both sides.

The product also picked up genuine safety credibility beyond the show itself, running on less than 3 watts and marketed as costing roughly a penny's worth of electricity to run for three days, a detail that has clearly stuck as a selling point over the years. It also gives a low-level warning below smoke level in the event of a fire, adding a second, distinct safety use case beyond simple power cuts, which broadened the product's appeal past its original inspiration.

What it looks like today

The brand now trades as Safe T Light, run through the site safetlight.co.uk, and it still describes the product in the same terms as the original pitch, a 3-in-1 rechargeable torch, automatic night light, and emergency power-cut light. The site has a working shop page and lists international availability through other marketplaces as well, which points to an active, ongoing retail operation rather than a dormant brand.

Product listings for the Safe T Light also continue to circulate on marketplaces well beyond the UK, which is a further sign that the business has kept some form of active distribution going long after its Dragons' Den appearance.

Why an emergency light held its ground

Power cuts are a recurring, unavoidable feature of life in the UK, particularly in areas prone to storms or older grid infrastructure, which gives a product like this a form of ongoing, non-discretionary demand that a lot of Dragons' Den novelty items never have. Nobody needs a rotary airer cover or a novelty gadget, but most households genuinely do want some kind of backup light for when the power drops, especially with an elderly relative or young children in the house.

That kind of durable, practical need, combined with a founder story rooted in an actual near-accident rather than a purely commercial idea, tends to produce longer-lasting small brands, because the marketing case for the product barely needs to change year to year. The pitch that worked in the Den in the mid-2000s is essentially the same pitch that still works on the current Safe T Light website today, which is a rare thing for a product this age to be able to say with a straight face.

Our honest verdict

Safe T First is a genuine long-term survivor from this stretch of the show. The founder secured close to his original ask, built a product with a clear and lasting safety use case, and the brand, now known as Safe T Light, still has a working website and shop nearly twenty years on, selling a product that solves the same real problem it always did.

Where to buy Safe T First

Still selling as of 4 April 2026. Check today's price and availability.

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See the full Safe T First deal breakdown and term sheet →