Scentsof Time

Deal

Perfumes from historical times which are re-created for today

Season 4 · Ep 5 Fashion & BeautyAired 7 March 2007

Scentsof Time is a perfumes from historical times which are re-created for today that got its big break on Dragons’ Den in Season 4, and convinced Peter Jones and Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 40%
Offered equity: £200K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder David Pybus stepped onto the carpet in Season 4, Episode 5 in the episode that aired 7 March 2007. Scentsof Time, the perfumes from historical times which are re-created for today, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

The ask was £80,000 for 40% of the company, an implied valuation of £200K.

Peter Jones and Theo Paphitis teamed up.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Peter Jones£40K Theo Paphitis£40K

Is Scentsof Time still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Scentsof Time?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Scentsof Time get a deal on Dragons’ Den?

Yes. Scentsof Time closed a deal, with Peter Jones and Theo Paphitis.

Which dragon invested in Scentsof Time?

Peter Jones and Theo Paphitis invested in Scentsof Time.

What season of Dragons’ Den was Scentsof Time on?

Scentsof Time appeared in Season 4, Episode 5, which aired 7 March 2007.

How much was Scentsof Time asking for on Dragons’ Den?

The founders asked for £80,000 for 40% of the company, a £200K valuation.

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