Seep

Deal

Plastic-free household cleaning solutions

Season 22 · Ep 4 Home & LifestyleAired 30 January 2025

Best known from its Dragons’ Den appearance, Seep is a plastic-free household cleaning solutions in Season 22, and convinced Deborah Meaden and Trinny Woodall to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 4%
Offered equity: £1.3M
Sought valuation: £50K
Deal amount: 4%
Deal equity: £1.3M
Deal valuation

Laura Harnett walked into the Den in Season 22, Episode 4 in the episode that aired 30 January 2025. Seep, the plastic-free household cleaning solutions, pitched in the Home & Lifestyle category, one of 36 home & lifestyle businesses to brave the Den across all 22 seasons.

On the carpet, the number was £50,000 for a 4% stake, which valued the company at £1.3M.

Deborah Meaden and Trinny Woodall teamed up at £50,000 for 4% equity. The deal valued the company at £1.3M.

Seep was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Home & Lifestyle category overall, roughly 89% of pitches have landed a dragon across the show's history.

Deborah MeadenTrinny Woodall

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Frequently asked questions

Where can I buy Seep?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Seep get a deal on Dragons’ Den?

Yes. Seep closed a deal for £50,000 in exchange for 4% equity, with Deborah Meaden and Trinny Woodall.

Which dragon invested in Seep?

Deborah Meaden and Trinny Woodall invested in Seep (£50,000 total as aired).

What season of Dragons’ Den was Seep on?

Seep appeared in Season 22, Episode 4, which aired 30 January 2025.

How much was Seep asking for on Dragons’ Den?

The founders asked for £50,000 for 4% of the company, a £1.3M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.