Shnuggle

Deal

Baby bath and bed products

Season 14 · Ep 14 Kids & EducationAired 12 February 2017

Best known from its Dragons’ Den appearance, Shnuggle is a baby bath and bed products in Season 14, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 25%
Offered equity: £300K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Sinead and Adam Murphy walked into the Den in Season 14, Episode 14 in the episode that aired 12 February 2017. Shnuggle, the baby bath and bed products, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

On the carpet, the number was £75,000 for a 25% stake, which valued the company at £300K.

A deal was struck.

Shnuggle was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Is Shnuggle still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Shnuggle?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Shnuggle get a deal on Dragons’ Den?

Yes. Shnuggle closed a deal.

What season of Dragons’ Den was Shnuggle on?

Shnuggle appeared in Season 14, Episode 14, which aired 12 February 2017.

How much was Shnuggle asking for on Dragons’ Den?

The founders asked for £75,000 for 25% of the company, a £300K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.