
Steri Spray
DealUV Sterilising system for shower heads
Steri Spray is a uv sterilising system for shower heads that got its big break on Dragons’ Den in Season 5, and convinced Deborah Meaden and Theo Paphitis to invest.
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From the show
The Dragons’ Den pitch
- £145K
- Asked for
- 40%
- Offered equity
- £363K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Ian Helmore stepped onto the carpet in Season 5, Episode 6 in the episode that aired 26 November 2007. Steri Spray, the uv sterilising system for shower heads, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.
The ask was £145,000 for 40% of the company, an implied valuation of £363K.
Deborah Meaden and Theo Paphitis teamed up.
Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.
Is Steri Spray still in business?
Read our 2026 update on where the company is now.
Sold on Steri Spray?
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Frequently asked questions
Where can I buy Steri Spray?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Steri Spray get a deal on Dragons’ Den?
Yes. Steri Spray closed a deal, with Deborah Meaden and Theo Paphitis.
Which dragon invested in Steri Spray?
Deborah Meaden and Theo Paphitis invested in Steri Spray.
What season of Dragons’ Den was Steri Spray on?
Steri Spray appeared in Season 5, Episode 6, which aired 26 November 2007.
How much was Steri Spray asking for on Dragons’ Den?
The founders asked for £145,000 for 40% of the company, a £363K valuation.
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