Tech 21

Deal

Protective cases for laptops, mobile phones etc. using a material called D30

Season 7 · Ep 6 ElectronicsAired 19 August 2009

Tech 21, the protective cases for laptops, mobile phones etc. using a material called d30, landed on the national radar after pitching the dragons in Season 7, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 40%
Offered equity: £375K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Jason Roberts faced the dragons in Season 7, Episode 6 in the episode that aired 19 August 2009. Tech 21, the protective cases for laptops, mobile phones etc. using a material called d30, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 21 seasons.

They came in asking £150,000 in exchange for 40% equity, putting a £375K valuation on the business.

A deal was struck.

Across Season 7, 15 of 72 pitches ended in a handshake. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tech 21?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tech 21 get a deal on Dragons’ Den?

Yes. Tech 21 closed a deal.

What season of Dragons’ Den was Tech 21 on?

Tech 21 appeared in Season 7, Episode 6, which aired 19 August 2009.

How much was Tech 21 asking for on Dragons’ Den?

The founders asked for £150,000 for 40% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.