The Stone Age Company

No Deal

Stone-age education and work shops

Season 21 · Ep 4 Tech & SoftwareAired 25 January 2024

The Stone Age Company, the stone-age education and work shops, landed on the national radar after pitching the dragons in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 20%
Offered equity: £200K
Sought valuation

Daniel Westall and Naomi Walmsley faced the dragons in Season 21, Episode 4 in the episode that aired 25 January 2024. The Stone Age Company, the stone-age education and work shops, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

They came in asking £40,000 in exchange for 20% equity, putting a £200K valuation on the business.

The Stone Age Company couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 21, 32 of 57 pitches ended in a handshake. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Stone Age Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Stone Age Company get a deal on Dragons’ Den?

No. The Stone Age Company pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was The Stone Age Company on?

The Stone Age Company appeared in Season 21, Episode 4, which aired 25 January 2024.

How much was The Stone Age Company asking for on Dragons’ Den?

The founders asked for £40,000 for 20% of the company, a £200K valuation.

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