Un:hurd

Deal

App promoting independent music artists

Season 20 · Ep 7 Tech & SoftwareAired 16 February 2023

Un:hurd, the app promoting independent music artists, landed on the national radar after pitching the dragons in Season 20, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 15%
Offered equity: £800K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Alex Brees faced the dragons in Season 20, Episode 7 in the episode that aired 16 February 2023. Un:hurd, the app promoting independent music artists, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

They came in asking £120,000 in exchange for 15% equity, putting a £800K valuation on the business.

A deal was struck.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

Is Un:hurd still in business?

Read our 2026 update on where the company is now.

Sold on Un:hurd?

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Frequently asked questions

Where can I buy Un:hurd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Un:hurd get a deal on Dragons’ Den?

Yes. Un:hurd closed a deal.

What season of Dragons’ Den was Un:hurd on?

Un:hurd appeared in Season 20, Episode 7, which aired 16 February 2023.

How much was Un:hurd asking for on Dragons’ Den?

The founders asked for £120,000 for 15% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.