Product Update

Is Un:hurd Still in Business? (2026 Update)

Is Un:hurd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Un:hurd today.

Dragons' Den IndexUpdated 17 June 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Un:hurd walked into the Den asking for money to help independent musicians get noticed, and it left with two Dragons on board. Years on, the app has not just survived, it has grown well past the numbers it pitched with. If you are wondering whether Un:hurd is still around, the short answer is yes, and it is doing more than it was when it filmed.

The Short Answer

Un:hurd is still in business and still operating its own platform. There is no Amazon listing to check, because this is not a physical product, it is a marketing tool for musicians, and the official app and website remain live.

Beyond simply surviving, the company has raised further funding since its television appearance and pushed its net assets well past £750,000, according to industry reporting. That is a meaningfully stronger position than the one it pitched from.

The Pitch

Founder Alex Brees pitched Un:hurd in series 20, episode 7, in the Tech & Software category. The platform gives independent artists a data-led way to run targeted social media advertising, get placed on influential Spotify playlists, and land coverage in relevant music publications, essentially the marketing muscle a major label would provide, packaged for artists without one.

Brees asked for £120,000 in exchange for 15 percent of the business, a fairly standard tech-platform ask that values the company at £800,000 on the numbers alone.

The Deal

The pitch worked on two Dragons. Reporting from the time has Peter Jones and Deborah Meaden sharing the £120,000 investment for a combined 5 percent equity stake plus 2.5 percent in advisory shares each, a structure that gave both Dragons a smaller ownership slice than the headline ask but added an advisory arrangement on top.

What happened next is unusual even by Dragons' Den standards. Brees has said that a subsequent seven-figure funding round was successful enough that he did not end up needing to formally close the on-air deal with the Dragons at all, a reminder that a handshake in the Den is the start of due diligence, not the end of it.

What Happened After the Show

Un:hurd used the exposure well. The app reached the top 40 music apps in the UK charts after airing, a meaningful jump in visibility for a platform competing for attention with much bigger, better-funded rivals. It went on to close a further six-figure funding round in 2024, backed in part by music industry investor Willard Ahdritz, and has continued adding features since, including an AI marketing assistant built specifically for independent artists.

That trajectory, television exposure into a chart placement into further institutional funding into new product features, is the shape of a company compounding its momentum rather than living off one good television night.

It also matters that the follow-on investment came from a figure with real credibility in the music business, Willard Ahdritz founded the digital music company Kobalt, rather than purely from retail investors chasing a television-adjacent brand name. Backing like that tends to come with scrutiny most Den companies never face, which makes it a stronger signal of underlying health than the Dragons' Den appearance alone.

Where Things Stand Now

Un:hurd pitched in series 20 out of the Tech & Software category, asked for £120,000 for 15 percent, and secured backing from two Dragons at the pitch, even if the on-air terms were later overtaken by outside investment. Today, the platform is active, funded, and still building.

If you are asking whether this one made it, the evidence says clearly yes. Un:hurd is not just surviving on the strength of a television appearance from series 20, it has raised real money since and kept shipping new features for the artists it was built to help.

Common Questions

Is Un:hurd still in business? Yes. The platform is active, has raised further funding since airing, and has continued adding features for independent artists.

Who invested in Un:hurd on Dragons' Den? Peter Jones and Deborah Meaden backed the pitch, reportedly sharing the £120,000 investment alongside advisory shares, against a £120,000 ask for 15 percent equity.

Did the Dragons' Den deal for Un:hurd actually close? According to the founder, a later seven-figure funding round meant the business did not end up needing to formally complete the on-air agreement, though the exposure from the episode was still credited with a major jump in the app's UK rankings.

Where to buy Un:hurd

Still selling as of 17 June 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Un:hurd deal breakdown and term sheet →