Vertebrae
No DealAll-in-one bathroom solution
Vertebrae, the all-in-one bathroom solution, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 10%
- Offered equity
- £1M
- Sought valuation
Paul Hernan faced the dragons in Season 22, Episode 3 in the episode that aired 23 January 2025. Vertebrae, the all-in-one bathroom solution, pitched in the Home & Lifestyle category, one of 36 home & lifestyle businesses to brave the Den across all 22 seasons.
They came in asking £100,000 in exchange for 10% equity, putting a £1M valuation on the business.
Vertebrae couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 89% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Vertebrae?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Vertebrae get a deal on Dragons’ Den?
No. Vertebrae pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was Vertebrae on?
Vertebrae appeared in Season 22, Episode 3, which aired 23 January 2025.
How much was Vertebrae asking for on Dragons’ Den?
The founders asked for £100,000 for 10% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
