Bogina Bag

Deal

Lightweight, portable toilet

Season 9 · Ep 5 Home & LifestyleAired 28 August 2011

Bogina Bag, the lightweight, portable toilet, landed on the national radar after pitching the dragons in Season 9, and convinced Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: £50K
Deal amount: 30%
Deal equity: £167K
Deal valuation

Kate Castle faced the dragons in Season 9, Episode 5 in the episode that aired 28 August 2011. Bogina Bag, the lightweight, portable toilet, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 30% equity, putting a £167K valuation on the business.

Theo Paphitis made the deal at £50,000 for 30% equity. The deal valued the company at £167K.

Across Season 9, 16 of 80 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

Theo Paphitis£50K

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Frequently asked questions

Where can I buy Bogina Bag?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bogina Bag get a deal on Dragons’ Den?

Yes. Bogina Bag closed a deal for £50,000 in exchange for 30% equity, with Theo Paphitis.

Which dragon invested in Bogina Bag?

Theo Paphitis invested in Bogina Bag (£50,000 total as aired).

What season of Dragons’ Den was Bogina Bag on?

Bogina Bag appeared in Season 9, Episode 5, which aired 28 August 2011.

How much was Bogina Bag asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

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