Wild AI

No Deal

Fitness and well-being mobile app for women

Season 18 · Ep 3 Tech & SoftwareAired 15 April 2021

Wild AI is a fitness and well-being mobile app for women that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Helene Guillaume stepped onto the carpet in Season 18, Episode 3 in the episode that aired 15 April 2021. Wild AI, the fitness and well-being mobile app for women, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Wild AI walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 69 pitches, and 35 of them closed a deal on air. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wild AI?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wild AI get a deal on Dragons’ Den?

No. Wild AI pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Wild AI on?

Wild AI appeared in Season 18, Episode 3, which aired 15 April 2021.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.