youdoodoll

Deal

Personalisable doll

Season 5 · Ep 2 Kids & EducationAired 22 October 2007

Best known from its Dragons’ Den appearance, youdoodoll is a personalisable doll in Season 5, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£35K
Asked for: 45%
Offered equity: £78K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Sarah Lu walked into the Den in Season 5, Episode 2 in the episode that aired 22 October 2007. youdoodoll, the personalisable doll, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

On the carpet, the number was £35,000 for a 45% stake, which valued the company at £78K.

Deborah Meaden made the deal.

youdoodoll was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Deborah Meaden£35K

Is youdoodoll still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy youdoodoll?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did youdoodoll get a deal on Dragons’ Den?

Yes. youdoodoll closed a deal, with Deborah Meaden.

Which dragon invested in youdoodoll?

Deborah Meaden invested in youdoodoll.

What season of Dragons’ Den was youdoodoll on?

youdoodoll appeared in Season 5, Episode 2, which aired 22 October 2007.

How much was youdoodoll asking for on Dragons’ Den?

The founders asked for £35,000 for 45% of the company, a £78K valuation.

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