Angel Heart
No DealChildren's themed light switches
Angel Heart is a children's themed light switches that got its big break on Dragons’ Den in Season 5, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- —
- Offered equity
- —
- Sought valuation
Founder Georgina Bingham stepped onto the carpet in Season 5, Episode 4 in the episode that aired 5 November 2007. Angel Heart, the children's themed light switches, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
No deal. Every dragon declined, and Angel Heart walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Angel Heart?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Angel Heart get a deal on Dragons’ Den?
No. Angel Heart pitched the dragons but left Season 5 without a deal.
What season of Dragons’ Den was Angel Heart on?
Angel Heart appeared in Season 5, Episode 4, which aired 5 November 2007.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
