Beach Powder Ltd

Deal

Plant and mineral based powder which removes sand from skin

Season 18 · Ep 7 Fashion & BeautyAired 13 May 2021

Beach Powder Ltd, the plant and mineral based powder which removes sand from skin, landed on the national radar after pitching the dragons in Season 18, and convinced Touker Suleyman and Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 10%
Offered equity: £600K
Sought valuation: £60K
Deal amount: 49%
Deal equity: £122K
Deal valuation

Stephanie Kelsey faced the dragons in Season 18, Episode 7 in the episode that aired 13 May 2021. Beach Powder Ltd, the plant and mineral based powder which removes sand from skin, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £60,000 in exchange for 10% equity, putting a £600K valuation on the business.

Touker Suleyman and Sara Davies teamed up at £60,000 for 49% equity. That priced the company at £122K, a haircut from the £600K the founders walked in asking for, which is how negotiations in the Den usually go.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Touker Suleyman£30K Sara Davies£30K

Is Beach Powder Ltd still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Beach Powder Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Beach Powder Ltd get a deal on Dragons’ Den?

Yes. Beach Powder Ltd closed a deal for £60,000 in exchange for 49% equity, with Touker Suleyman and Sara Davies.

Which dragon invested in Beach Powder Ltd?

Touker Suleyman and Sara Davies invested in Beach Powder Ltd (£60,000 total as aired).

What season of Dragons’ Den was Beach Powder Ltd on?

Beach Powder Ltd appeared in Season 18, Episode 7, which aired 13 May 2021.

How much was Beach Powder Ltd asking for on Dragons’ Den?

The founders asked for £60,000 for 10% of the company, a £600K valuation.

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