Product Update

Is Beach Powder Ltd Still in Business? (2026 Update)

Is Beach Powder Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Beach Powder Ltd today.

Dragons' Den IndexUpdated 19 February 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Beach Powder solved a problem every parent on a beach holiday knows: sand that will not come off small, wriggling children. The pitch won over two Dragons at once, and the short answer to whether it is still around is yes, for now, with the usual caveat that small consumer brands do not always publish their internal numbers.

The Short Answer

Beach Powder is still in business. The brand's own website remains live and continues to sell its plant and mineral based sand removal powder in both its standard and shimmer versions, and it has picked up stockists beyond its own site.

It does not appear to sell through Amazon, so the company's own storefront and its listed stockists are the places to look.

The Pitch

Beach Powder appeared in series 18, episode 7, filed under Fashion & Beauty in our index, though the product itself sits closer to family and travel accessories. Founder Stephanie Kelsey, based on the Isle of Man, pitched a plant and mineral based powder designed to lift sand off skin in seconds rather than leaving families scrubbing at a beach towel or a car boot.

The ask was £60,000 for 49 percent of the business, which is close to giving away half the company. That kind of ask usually means a founder who is prioritising getting the deal done and getting the backing of a Dragon over holding onto majority control.

The Deal

Touker Suleyman and Sara Davies came in together on this one, putting up the full £60,000 for the 49 percent on the table. Two Dragons with strong retail instincts backing a product this specific is a good sign that they saw a clear route to stockists and shelf space, not just a novelty item for a single summer.

Given how close the equity split came to a straight 50/50 with the founder, the Dragons effectively became equal partners in the business rather than minority investors, which tends to mean closer involvement in decisions after the deal closes.

What Happened After the Cameras Stopped

Beach Powder picked up press coverage and award recognition in the years after its pitch, including a parenting product award, and its stockist list grew beyond the founder's own site. That is a reasonable outcome for a niche seasonal product, one that sells hardest in the run up to summer and slows the rest of the year.

Seasonal products face a particular kind of survival test. Cash flow bunches up around a few months, and a brand has to manage that unevenness carefully to stay solvent through the quiet stretches. The fact that the website, shop and stockist pages are all still functioning years on is a decent sign that Beach Powder has managed that rhythm.

The Honest Caveat

We could not find a recent, dated confirmation that the business is trading actively in 2026 specifically, as opposed to simply having a working website. For a small, founder-led seasonal brand like this, that is not unusual: there is rarely a press release marking business as usual. The site being live, the shop pages functioning and stockists still listed is reasonable evidence of an active business, but readers should treat this as our best read of the available signals rather than a confirmed, dated statement from the company itself.

Why This Product Found a Real Niche

Sand removal sounds like a small, almost trivial problem until you have actually tried to get a squirming toddler back into a car seat covered in wet sand, or packed a beach bag that will not tip half a beach into the boot on the drive home. Products that solve a genuinely annoying, universally relatable problem tend to have an easier time with word of mouth marketing than products chasing a trend, because the customer does not need convincing that the problem exists, only that this particular solution works.

That kind of product also travels well through parenting communities and social media, where a short demonstration clip showing sand disappearing from skin in seconds is inherently shareable in a way a lot of consumer products are not. Founder-led seasonal brands that manage to build that kind of organic, low cost distribution tend to have better odds of surviving the quiet months between peak seasons than ones relying purely on paid advertising.

Where Things Stand Now

To recap. Beach Powder Ltd pitched in series 18, episode 7, asked for £60,000 for 49 percent, and got exactly that jointly from Touker Suleyman and Sara Davies. The brand's website and stockist network appear to still be active, which is the strongest signal available that the business remains open.

If you are packing for a beach trip and remembered the product from its Dragons' Den appearance, the evidence available points to it still being there to buy, both directly and through its listed stockists.

Where to buy Beach Powder Ltd

Still selling as of 19 February 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Beach Powder Ltd deal breakdown and term sheet →