Belly Busters
No DealBoard game encouraging children to eat healthy food
Belly Busters is a board game encouraging children to eat healthy food that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
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- Asked for
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- Offered equity
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- Sought valuation
Founder Sue Andrews stepped onto the carpet in Season 3, Episode 2 in the episode that aired 10 August 2006. Belly Busters, the board game encouraging children to eat healthy food, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
No deal. Every dragon declined, and Belly Busters walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Belly Busters?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Belly Busters get a deal on Dragons’ Den?
No. Belly Busters pitched the dragons but left Season 3 without a deal.
What season of Dragons’ Den was Belly Busters on?
Belly Busters appeared in Season 3, Episode 2, which aired 10 August 2006.
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