Belly Busters

No Deal

Board game encouraging children to eat healthy food

Season 3 · Ep 2 Kids & EducationAired 10 August 2006

Belly Busters is a board game encouraging children to eat healthy food that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Belly Busters listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

—
Asked for: —
Offered equity: —
Sought valuation

Founder Sue Andrews stepped onto the carpet in Season 3, Episode 2 in the episode that aired 10 August 2006. Belly Busters, the board game encouraging children to eat healthy food, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Belly Busters walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Sold on Belly Busters?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Belly Busters?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Belly Busters get a deal on Dragons’ Den?

No. Belly Busters pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Belly Busters on?

Belly Busters appeared in Season 3, Episode 2, which aired 10 August 2006.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.