Berczy

No Deal

Alcoholic sparkling water / seltzer

Season 19 · Ep 5 Liquor & AlcoholAired 3 February 2022

Berczy is a alcoholic sparkling water / seltzer that got its big break on Dragons’ Den in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 10%
Offered equity: £1.2M
Sought valuation

Founder Nick Johnson and Nick Graham stepped onto the carpet in Season 19, Episode 5 in the episode that aired 3 February 2022. Berczy, the alcoholic sparkling water / seltzer, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

The ask was £120,000 for 10% of the company, an implied valuation of £1.2M.

No deal. Every dragon declined, and Berczy walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Berczy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Berczy get a deal on Dragons’ Den?

No. Berczy pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Berczy on?

Berczy appeared in Season 19, Episode 5, which aired 3 February 2022.

How much was Berczy asking for on Dragons’ Den?

The founders asked for £120,000 for 10% of the company, a £1.2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.